10 Best Free MMS marketing image, video, and GIF tools
Multimedia messaging service (MMS) marketing involves using images, videos, and GIFs to create engaging marketing messages. MMS has a click-through-rate as high as 11% or more, meaning no marketer should overlook it.
The difference between SMS and MMS
- MMS can reach up to 1000 characters, while SMS is capped at 160 characters (but can go up to 420 characters as 4 concatenated messages)
- MMS lets you include a subject line of up to 20 characters, while SMS doesn’t allow for a subject line
- MMS can include rich media up to 450KB such as an MP3, MP4/MPEG4, PNG, JPG, JPEG, and GIF
People are inherently drawn to images and videos, which is part of the reason MMS performs so well. In fact, MMS has 20% higher opt-ins than SMS (Marketo). It’s easier for us to absorb the message through a simple visual, and we’re also more likely to click through when we receive an interesting visual teaser.
Our top 10 tools for MMS marketing
Giphy makes it easy to arrange files and adjust frame rates for the perfect result. You also have the option of styling your GIF with stickers, filters, and even freehand drawing. Giphy doesn’t let you delete any of your GIFs, however, so watch out for an overcrowded account.
2. Make a GIF
Make a GIF makes it possible to generate GIFs from videos, images, or directly from your webcam. With a simple drag-and-drop function, you can put together GIFs at custom animation speeds. However, make sure you sign in otherwise you’ll suffer the dreaded watermark.
3. EZ GIF
EZ GIF is packed full of handy features, allowing you to crop images, resize the GIF, reverse photos, optimise frames, alter the speed of the GIF, and add text. The interface takes a little getting used to but once you’ve got the hang of it, it’s perfect for creating downloadable quick GIFs.
Lumen5 is an AI-based tool that lets you harness your existing media to create snappy videos, perfect for social media. We recommend coming with a full complement of your own music however, as the stock audio selection is a bit basic.
Canva is a popular graphic design tool for creating videos, graphics, and more. The simple drag-and-drop functionality and vast amount of templates make content creation a breeze. The mobile app is designed as a pared-back version of the desktop tool so if you need complicated edits, wait until you’re back at your desktop.
FlexClip comes with plenty of nifty templates to play with, allowing you to animate using your own media as well as stock images. The free version of the tool is perfect for basic editing, but be warned - there’s no undo button so all edits are final.
Unsplash is a treasure trove of free, high-quality stock images, which you can rework into your MMS marketing efforts. Contributors put in a lot of effort to create exceptional free content, but if you have a specific image in mind, you have to be willing to search for quite a while.
Desygner is a powerful graphic design tool that helps you add your own branded touch to the imagery you create. However, to unlock its full functionality, you’ll need to upgrade to a subscription.
Adobe’s Photoshop Express is a compact version of the famous software, making it possible to edit images from your phone. It’s a great tool for doing editing work on-the-go if you only need to export images as JPG.
Biteable is an online drag-and-drop platform with animation, stock footage, and photos for all types of use cases including online ads, commercials, trailers, and much more.