100 MMS subject lines to steal

Steal these MMS subject lines for your next MMS marketing campaigns – 100 templates for any business.

Keep it interesting with MMS marketing

Impressive versatility means MMS marketing campaigns are the talk of the town.

A picture is worth a thousand words, and the standard SMS is only 160 characters. To bridge the gap – images, animated GIFS, and videos create rich, audience-relevant, and ready-to-consume content.

The big difference between SMS and MMS is, with the latter, the recipient doesn’t have to click on a link to see your multimedia files. They’re immediately viewable at message-open.

MMS is a big marketing hitter. Our clients see a click-through rate as high as 11% and opt-out rates as low as 0.1%. Checkout our easy-reference rundown for the best headline formulas for almost every type of MMS marketing campaign. Added examples help you start crafting your killer lines.

Super subject lines go a long way

Each MMS has a subject line of 20 characters, followed by your multimedia file (MP3, MP4/MPEG4, PNG, JPG, JPEG, GIF) and up to 1,000 characters of text.

A solid, snappy subject line will encourage more engagement. Just don’t leave your audience hanging: a cut-off subject line is like a joke without a punchline.

1. Put in power words

These words are secret weapons for your subject lines. They resonate, work hard and meet your customer in their interest. Give your readers a more dynamic experience and let them know they’re in the right place. Here’s a ready-to-use list of power wordsto help you get writing.

2. Subject line formulas

The subject line is the first thing your audience reads, so make it count. Entice, appeal to curiosity, or use a strong call to action; a tall order for just 20 characters. Luckily, you’ve got these tried and tested formulas:

Question subject lines

Our brains are continually seeking answers. Research shows 8% of Google search queries are questions, so to prove you’ve got the answers – use a question in your subject line.

Example: Need to save time? (18 characters)

Number subject lines

Entertain or inform your reader with a list of facts, tips or steps. Your audience will know to expect a quick read and trust you’ve done the hard work for them.

Example: 3 rules for saving (18 characters)

Curiosity subject lines

Think of this headline formula as a teaser; designed to grab interest and get your reader to open your MMS. Always leave your customers curious.

Example: We need to talk (15 characters)

How-to subject lines

One of the most popular headline formulas; they promise to guide the reader through something specific with proven advice.

Example: Learn how to code (17 characters)

Versus subject lines

If you want your reader to compare features, products or brands – this is your formula.

Example: Pizza VS burgers (16 characters)

News subject lines

Grab attention with a news headline specific to your industry.

Example: New travel rules (16 characters)

Positive subject lines

Feel-good headlines entice people to read more by promising information or a happy-making special deal.

Example: Have more summer fun (20 characters)

Negative subject lines

A negative subject line appeals to doubt. Customers will click through to determine how they can prevent the proposition.

Example: Are you at risk? (16 characters)

A catchy, compelling headline will make sure your MMS gets read. Use these formulas to engage the people who dig what you do.

Snag these MMS subject lines

If you’re looking for more ideas or inspiration, here are over 100 subject lines for some of the most popular industries.

Agency
  • Your referral gift
  • The tools you need
  • Welcome to the team
  • You’ll love this!
  • 5-star feedback tips
Automotive
  • Due for a service?
  • Your dream car
  • All-new hot deals
  • Meet the mechanic
  • Test drive today!
Beauty
  • Bonus! Book now
  • Bride-to-be BONUS!
  • Mums, treat yourself
  • VIP bday discount
  • Stress-busting sale
Consulting
  • Tips to convert
  • Early-bird offer!
  • Want 5-star reviews?
  • Attract more clients
  • New year, new offers
E-commerce/Retail
  • 30% off Summer Sale
  • 24-hour sale on now!
  • Don’t miss out
  • Your VIP rewards
  • Free shipping code
Education
  • New 2021 timetable!
  • Enrol now
  • Classes filling fast
  • Learn from the best
  • Empowering education
Events/Entertainment
  • VIP launch party!
  • The best gig in town
  • Book now and win
  • Welcome to the club
  • Your VIP invite
Finance
  • Top saving tips
  • Simple money savers
  • Securities workshop
  • Quick! Bonus offer
  • Ask the experts
Fitness
  • Put yourself first
  • Save 20% on classes
  • First week free!
  • Quick workout tips
  • Your health matters!
Insurance
  • Protect your family
  • Are you covered?
  • Affordable cover
  • Don’t take the risk
  • We’re here to help
Not-for-profit
  • We need your help!
  • Can you help us?
  • Donate now
  • Make a difference
  • Urgent help needed
Politics/Government
  • Meet your counsellor
  • Volunteers needed!
  • Poll locations map
  • Local election news
  • We need you!
Real estate
  • Is it time to sell?
  • Dream family home
  • VIP listings for you
  • Sunday home opens
  • Buy your first home
Recruitment
  • Ace your interview
  • Top resume tips
  • Expert hiring advice
  • Your dream job?
  • A life-changing job
Religion
  • Let us rejoice!
  • Share your feedback
  • We need your help
  • Volunteers needed!
  • Pray with us
Restaurants
  • It’s Happy Hour!
  • Want a sweet deal?
  • Your shout tonight?
  • Free appetizers
  • DISCOUNT before 6pm
Services
  • Don’t forget to book
  • 24-hr exclusive sale
  • How to make more $$
  • Early bird deals
  • Renew in minutes
Technology
  • Vote for your fave
  • VIP conference tix
  • For loyal customers
  • An exclusive offer
  • Subscribe and save
Tourism
  • Win a free trip!
  • Amazing travel snaps
  • Top travel spots
  • Welcome to paradise!
  • Review and win
Transportation
  • Timetable changes
  • Book now, save time
  • Book now for 15% off
  • Don’t be late!
  • It’s delivery day!
General
  • Buy 1, Get 1 Free
  • Don’t miss out!
  • Exclusive VIP Invite
  • For your eyes only!
  • Here’s your gift
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